Tips For Covering Social Media Conferences
Covering live events can be a daunting experience. This is especially so when it comes to social media, as you are required to cover the event on the platforms and monitor the channels as well. These tips will make covering social media conference much easier.
Be fully prepared. Remember that you cater to the people at the event and those following the event online. Have an idea of what you need to cover to ensure that you capture the most critical moments. You also need to research the topics and speakers’ days ahead of the conference.
Choose the tools you already know. The material you post should look the same throughout the conference as it is good for branding. You also need to define roles on your team to help synchronize the experience.
Covering social media conferences can be challenging, but it doesn’t have to be so. Consider the above tips to give you some ideas.