What Is A Tastemaker?
A tastemaker is someone that, through their choices and recommendations, influences what will be fashionable or what is of good quality – essentially they are reflecting their own good taste. Tastemaker blogs have appeared in a range of industries including fashion, music and interior design, to name just a few. Arguably influencers on social media platforms such as Instagram are tastemakers since they represent products or lifestyles that are worthy of emulation.
Tastemakers are most often represented in the music business. Blogs run by tastemakers contain music sourced from a range of sources but that is connected by genre and quality. People subscribe to and read these blogs to get ideas about new music that is worth listening to. Music streaming platforms also allow users to create playlists which serve a similar purpose and they have also appeared on social media sites such as YouTube.