Local SEO For Lawyers
Local SEO campaigns are a vital component of search engine optimization (SEO) strategies for law firms that want to increase their visibility online to attract new customers and clients.
Staying visible in local search continues to evolve as Google changes its local ranking algorithm. Google offers some information on how it ranks sites for local search and says that local results are ranked mainly on distance, relevance and prominence which are combined to return the best match for a search. These operate as follows:
• Relevance – determined by how closely a local listing matches a search query.
• Distance – for a business to be regarded as local it must be geographically close to the searcher’s current location.
• Prominence – refers to online visibility or how well a site already ranks.
Local SEO for lawyers must focus on these three factors to make sure they are visible in local search results.