What Is An SEO Advisor?
An SEO advisor is a person that helps to optimize websites so that they appear higher in search engine results; basically, they help to get more traffic to a website from search engines. To do this they help with different aspects of digital marketing that can range from technical issues (understanding HTML and optimizing meta tags) to finding the best keywords for a site and producing content that targets them.
A key focus for these consultants has become content strategy as search engines become more sophisticated and better able to identify sites that meet consumers’ information needs. They must provide a method for creating unique, desirable information that meets a user’s needs and then presents that information in such a way that search engines can easily find and classify it. Their goal is to provide more visibility for their clients, to get content discovered, and generate business leads, and convert them to customers.