What Is Infusion Software?

What Is Infusion Software?

Infusion Software Inc. (Infusionsoft, Inc.) develops applications for business management and marketing services that are delivered over the internet. The company provides web-based software that is used for customer relationship management, email marketing, training, electronic commerce and technical support.

It is used principally by small businesses (that have less than 25 employees) to organize their marketing efforts, provide a more customized service and to achieve greater sales. The platform includes features such as an appointment manager, marketing automation tools, functions for building a sales pipeline, lead scoring and analysis and reporting and analytics features. It also provides integrated invoicing features as well as functions for online sales and payments. Infusionsoft mainly helps small businesses to organize their sales activities, manage their tasks and improve their sales by providing functions for planning for their sales and marketing strategies and automating repetitive functions.